Category Archives: Advertising

The Revolution of Hashtaging

It is without a doubt that that social media is an innovation of the Internet and a forefront of the World Wide Web. Social media has been an avenue for information sharing and a port for connectivity for individuals no … Continue reading

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#Like a Girl

In many of the discussions about the Hashtag Bowl, also known as the Super Bowl, an ad that tugged at our heartstrings and began conversations keeps coming back up. Not the Nationwide ad – which less tugged at heartstings and more … Continue reading

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Reaching Out to Brands on Social Media is Easy (Actually Reaching Them, Not So Much)

In the course I teach in Loyola’s Emerging Media program, Strategic Communication, much of the reading and discussion centers on the emerging relationship between organizations and stakeholders (read: brands and consumers), as strategic communication increasingly moves to online, social, and mobile platforms. … Continue reading

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Craft Breweries Tap Social Media to Promote New Beers

Fans of craft beer are always seeking the next beer offering from their favorite brewery. Whether it is in a small batch release available exclusively at the brewery or brewpub, a seasonal release that’s only produced at a certain time … Continue reading

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The Super Bowl of Emerging Media

On Sunday, February 2, the Denver Broncos and Seattle Seahawks took to the field for Super Bowl 48. While most viewers of the game tuned in for the sport, some were purely in it for the commercials and they were … Continue reading

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